Will Turkish Döner Be Copied in China?

Recently, the Turkish food sector becoming a global name is showing its impact on foreign markets. In this context, TAB Gıda, the Turkey distributor of famous food brands, aims to introduce Turkish doner to 1.5 billion Chinese people. The Usta Dönerci brand has taken a step further toward this goal by opening 2 stores in China. However, one of the biggest fears in the Turkish food sector is the copying of brands.

The global branding of Turkish doner will be a significant development for the Turkish economy. The stores opened in China indicate that this will be an important step for popularizing Turkish doner and winning the appreciation of local consumers. However, the increased risk of copying encourages Turkish food brands to take protective measures.

TAB Gıda's target is to open 250 stores in China by the end of 2027. To achieve this goal, they will focus on the quality and branding of Turkish doner. However, to eliminate the risk of copying, it is essential to develop effective protection strategies. The Turkish food sector becoming a global power will make a significant contribution to the development of the Turkish economy.